Tonya is a Brand Art Director with hands-on experience building brands that work hard and resonate deeply in the tech industry. From B2B SaaS to marketplaces and enterprise, she brings a knack for blending storytelling with results. She gets Sh*t done.
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Services
Art direction
Design
Branding
Experiential design
Creative consulting
Web design
Web management
Marketing creative
Experience
Agency
Early growth startups
DTC e-commerce
B2B SaaS
Bev & alcohol industry
Ed-tech industry
Client: HelloToby.app
I was brought in at the very start to shape and actively build the Hello Toby brand — an AI-powered pet health app designed to give dog parents smart, everyday help. From defining the brand identity and visual system to crafting the in-app voice, onboarding flow, and push notifications, I helped translate complex veterinary insights into simple, parent-friendly design.
The result: A brand that feels both trustworthy and approachable, with a clear promise, smart help for dog parents.
Client: Order.co
I partnered with Order.co, a leading spend management platform, to support their marketing team across a range of projects. From full campaign initiatives to web design and digital assets, I helped translate complex financial concepts into clear, engaging, and visually compelling experiences.
The Results: Created cohesive design solutions that elevated the brand’s presence, improved messaging clarity for B2B audiences, and supported campaigns that drove engagement and adoption.
Client: IRLproductions.com
I partnered with IRL Productions to support Assemble 2025 by Chainguard, creating design work across wayfinding signage, digital displays, and printed collateral. Working closely with the IRL team, I helped craft a cohesive visual experience that guided attendees seamlessly through the event, blending functionality with a bold, engaging look and feel.
The result: The final system transformed a large, multi-day conference into an easy-to-navigate and visually energizing experience.
Client: mainstay.com
As Lead Visual Designer, I evolved Mainstay’s brand and digital presence to reflect its mission of improving college access through empathetic AI. I led design strategy and execution for Mainstay.com, partnering with developers, leadership, and IDEO to create a scalable, mission-driven experience.
The results: The refreshed brand positioned Mainstay as a trusted leader in higher ed tech while making its platform feel more approachable for students. The new site improved clarity for partner institutions, strengthened stakeholder confidence, and helped drive stronger engagement across audiences.
Client: Drizly (acquired by Uber)
As Drizly’s founding Brand Designer, I shaped the company’s early visual identity and built design systems that connected marketing, product, and partnerships. I crafted cohesive design solutions across digital and physical touchpoints — from art directing photo and video shoots to launching acquisition-driven campaigns.
The Results: Helped establish Drizly as a recognizable and trusted brand in the on-demand delivery space. The work drove customer growth through high-impact campaigns, strengthened partner relationships, and set the foundation for a scalable design language that supported rapid expansion.
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