Tonya Choktrakunchai is a seasoned Art Director Consultant with over 12 years of experience in the tech industry. She works to aid and elevate design within brands and teams to get shit done. Tonya's approach combines visual cohesion with a deep understanding of brand strategy, ensuring impactful and innovative design solutions that look nice AND work.

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Services
Art direction
Design
Branding
Experiential design
Creative consulting
Web design
Web management
Marketing creative

Experience
Agency
Early growth startups
DTC e-commerce
B2B software development
Bev/alcohol
Ed-tech

Client: Order.co

Order.co, a leading spend management platform. Partnering with them to help support their marketing team. Projects span from full campaign initiatives to web design and beyond.

Client: IRLproductions.com

Collaborated with IRL Productions to support the Assemble 2025 event by Chainguard, contributing design work across wayfinding signage, digital displays, and printed collateral. Working closely with the IRL team, helped create a cohesive visual experience that guided attendees seamlessly through the event and reinforced the brand’s mission.

Client: mainstay.com

As the Lead Visual Designer with Mainstay, I spearheaded the evolution of our digital presence and brand identity to better align with our mission of improving college access through empathetic AI. I led design strategy and execution for Mainstay.com, collaborating closely with developers, executive leadership, and global agency IDEO to ensure impactful, scalable results.

Client: Drizly (acquired by Uber)

As Drizly’s founding Brand Designer, I helped shape the company’s visual identity. I collaborated closely with marketing, product, and strategic partnerships to craft cohesive design solutions across digital and physical touchpoints. From art directing photo and video shoots to launching acquisition-driven campaigns.